Trébol
Client
Trébol by Lilia | Luxury Flower Atelier Identity, Marbella, Spain
Role
Creative Direction, Brand Strategy, Visual Identity Design
Services Delivered
Project Website
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Design Challenge
Luxury brands in the floral space often struggle to balance authentic artistry with modern brand visibility. Trébol needed a design system that would:
Convey refinement without feeling inaccessible.
Differentiate them from standard florists.
Adapt seamlessly across print, digital, and in-store touchpoints.
Solution
Trébol’s identity was designed to feel timeless and premium, balancing elegance with practicality.
Wordmark
minimal yet distinctive, with subtle sun-flare details that hint at warmth and hospitality.
Palette
drawn from natural tones and high-end materials, balancing approachability with exclusivity.
Typography
clean, modern typefaces chosen for legibility and understated elegance.
Applications
a cohesive system spanning packaging, signage, and digital touch-points, ensuring consistency from physical venues to online presence.
Impact & Results
Premium positioning
Trébol’s refined identity shifted perception from local recognition to premium demand in the hospitality and event sectors, reflected in 13.47% growth in high-value projects.
Adaptable system
The brand supported seasonal campaigns and collaborative designs that stayed cohesive yet fresh, enabling 3 successful partnerships with local event agencies.
Emotional connection
A strong visual presence resonated with both local clients and international audiences, validated by survey feedbacks, repeat bookings, or media mentions.
Gallery
Trébol Logo and Pictogram Overlays
Trébol Moodboard
Trébol Logo Construction
Trébol type
Trébol Card
Trébol Brand Placement
Trébol Mood
