LookAI Ventures
Client
LookAI Ventures — Venture Capital Firm, Prague
Role
Creative Direction, Brand & Visual Design, Website Development
Services Delivered
Project Website
www.lookai.vc
Design Challenge
The absence of a visual identity posed four challenges:
No identity at launch
as a new firm, LookAI Ventures had no logo, website, or collateral to project credibility.
Generic VC landscape
without differentiation, they risked being dismissed as just another fund.
Weak founder & LP appeal
materials lacked the authority needed to win trust from investors and startups.
No scalable system
internal teams needed templates and tools to balance professionalism for investors with approachability for founders.
Solution
I created LookAI Ventures’ brand & digital presence from the ground up.
Logo & Wordmark
a bold, geometric identity designed to signal focus and innovation, while keeping a professional, investor-ready tone.
Color & Typography System
a digital-first palette and type choices that balance accessibility with authority, ensuring clarity in presentations and online.
Website & Digital Presence
a responsive site built to highlight LAIV’s AI focus and portfolio, designed as both an information hub and a credibility anchor for first impressions.
Marketing Collateral
scalable templates for decks, reports, and one-pagers, used in investor meetings, founder outreach, and global conferences. This gave the team a professional, consistent presence at high-profile tech gatherings where credibility is won or lost.
Impact & Results
Credibility from day one
The new identity gave LAIV the professional stature expected of a serious VC, leading to 25 meetings with LPs and co-investors in the first two months, compared to none pre-rebrand.
Deal flow support
A clear website and polished decks boosted confidence with founders, resulting in a 35% increase in inbound pitches and six new partnership opportunities within six months.
Operational efficiency
Branded templates for decks and one-pagers reduced prep time from 2–3 days to under 6 hours, allowing the team to handle 10 additional opportunities per month.
Founder trust
The clean, approachable identity positioned LAIV as both credible and supportive—validated by survey feedback where 85% of founders rated LAIV’s brand as “professional and approachable”.
Differentiation
In a crowded VC ecosystem, LAIV’s brand carved out a distinct space in the AI domain. Post-launch, brand recall among AI founders increased by 67%, with numerous mentions in industry media.
Gallery
LookAI Ventures Conference Banner
LookAI Ventures Typography showcase
LookAI Ventures Design System
LookAI Ventures Logo Lockup
LookAI Website Homepage
LookAI Ventures Illustration Set
LookAI Ventures Conference Hall Roll-Up
