DeltaQ
Client
DeltaQ (now Dnergy) — Smart Building Technology, Brussels
Role
Creative Direction, Visual Identity, Brand System Design
Tasks
Project Website
www.dnergy.io
Design Challenge
The only existing asset was an outdated logo with blunt colors and inconsistent shapes. It lacked authority and flexibility for international growth. The task was to build a brand system from scratch, strong enough to survive a company renaming, while reinforcing market perception and increasing efficiency.
Solution
Engineered Geometry
The logo was rebuilt on a precise grid, correcting the uneven curves and off-balance proportions of the old version. This gave both the icon and wordmark a sense of technical accuracy and visual stability.
Cohesive Icon & Wordmark
The Q symbol and triangle were redrawn with aligned angles, while letterforms were adjusted for consistent stroke weights and rhythm. These refinements make the mark more legible and professional at any size.
Modern Palette
The updated swatches were selected for their contrast and versatility. A deeper blue projects trust and reliability, while the vibrant green conveys innovation and clean energy. Together they offer stronger legibility across digital and print, and each shade retains elegance when used independently.
Impact & Results
Recognition preserved
existing clients transitioned smoothly, with brand continuity maintained during the rename.
Production 5× faster
collateral creation dropped from two weeks to four days, giving marketing agility for campaigns.
Consistency raised to 90%+
mismatched visuals were replaced by a unified system across all channels.
Market perception elevated
the updated identity positioned DeltaQ as a credible leader in smart building technology, aligning its look with its ambition.
Gallery
DeltaQ Social Media Templates Overview
DeltaQ Logo Build
DeltaQ Custom icons
DeltaQ Brand Manual, Collaterals
DeltaQ Website Header Graphics
DeltaQ Brand Collaterals
DeltaQ Brand in Use, Office Window Sticker
