I led a comprehensive visual modernization, balancing their industrial heritage with future-facing growth. We developed a simplified, geometric logo inspired by tablet press mechanics and established a rigorous, digital-ready typography and color system. Beyond the core identity, I designed a complete modular asset toolkit and curated imagery library, culminating in strict brand guidelines that ensured consistency across all physical and digital touchpoints.

Logo redesign
Simplified, geometric mark inspired by tablets and precision engineering.

Typography & color system
Scalable, digital-ready, with strong accessibility contrast.

Visual assets & media library
Delivered a complete toolkit of communication materials: one-pagers, catalogues, sales decks, and a full set of social media assets. Built and curated an imagery library aligned with the new identity, ensuring consistent visual storytelling for marketing, investor presentations, and client education.

Brand guidelines
Built the framework for applying the identity consistently across digital, print, and physical environments.